Rodolfo Fuentes

Intervening on desire

Graphic design and photobooks

Graphic design is by definition the interface between creation and industrial production. It usually handles inputs (and costs) intended for a multiplicity of copies, as well as space, chromatic and communicational criteria thought for a mass public. In the photobooks coexist the technicall need to adapt the desire of the authors, with the constituent elements of graphic design, often leading them to new frontiers.

This talk will try to give a vision of the photobook from the praxis of graphic and editorial design; revisiting inputs, mental cliches and some ideas, adding to this 40 years of experience as a photographer.


Rodolfo Fuentes Baez (Santa Lucía, Canelones, 1954) Graphic designer, photographer, curator, editor and teacher with an extensive career in Uruguay and abroad.

His graphic work integrates, among others, the collections of the Advertising Museum of Louvre, Museum of Modern Art in Rio de Janeiro and Jerusalem, and graphic collections of the Library of the US Congress, Brno Biennial, Bienal del Cartel (Mexico). It has been published by Ed. Taschen (Germany) and specialized publications from Japan, Germany, Russia, Brazil and other countries.

He exhibited his photographs regularly between 1976 and 1993 in Uruguay and abroad. Several exhibitions were chosen from the best of the year by the Association of Art Critics of Uruguay. In 2012, he presented Animæ / Inanimae, his first exhibition of photographs in almost twenty years.

Currently, in addition to his professional work, he teaches photography at the

National Institute of Fine Arts and is curator in the field of graphic design for the traveling exhibition Uruguay Diseña / Uruguay Design, Helsinki-Finland and other cities.